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Heart & Soul Brand Package

For this project I had the opportunity to work on a design project for a client “Heart & Soul Connections” that focused on mental health and improving couples connections. The client desired something that stood out from the crowd but highlighted their values. I worked closely with the client to understand their needs and preferences, and to create a design that met their expectations.

The first step in the process was an intensive interview and understanding step. I wanted to fully understand the client’s needs and goals, as well as their target audience. I asked a lot of questions and listened carefully to their answers. I also conducted research on the industry and the competition, to get a better sense of the market and the trends.

Once I had a good understanding of the client’s needs, I began sketching out ideas for the design. I focused on creating a soft but bold look that would be inviting and comforting to the target audience. I experimented with different colors, fonts, and layouts, until I found a design that I felt captured the essence of the client’s brand identity.

The final design included a website, Facebook page, booklet, and business cards. The website was designed to be user-friendly and accessible, with a clean and modern look. This step included extensive UX research from a small test group of friends and family to ensure an optimal experience.

The Facebook page was designed to be engaging and informative, with regular updates and posts. The booklet was designed to be comprehensive and informative, with detailed information about the client’s services and offerings. The business cards were designed to be professional and memorable, with a bold and eye-catching design.
The client was extremely happy with the final result. They felt that the design captured their brand identity perfectly, and that it would be very effective in attracting their target audience.

They were particularly impressed with the first step including an intensive interview and attempt to collect information & understand their goals, which helped to ensure that the design met their needs and expectations.
Overall, I am very proud of the work that I did on this project. It was a challenging and rewarding experience, and I learned a lot about the importance of listening to the client and understanding their needs. I look forward to working on similar projects in the future.

Brand Identity, Graphic Design, Print Design, Logo Design, Typography

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