Creating a brand identity for a show is a challenging task that requires a deep understanding of the show’s themes, audience, and goals. In this study, I focused on creating a brand identity for the “Skin of the Mind” show at the Nederlands Dans Theater. I created an overall visual identity and translated this across range of print materials, including a booklet, poster, marketing signs, and a mobile site, among others.

To create a cohesive brand identity, I studied typography and translated the visual identity across all materials. I used a bold, modern font and interesting shapes that communicated the movement of the show and reflected the show’s themes of innovation and creativity. I also used a color palette that was inspired by the show’s visuals, which included shades of neutrals considering the images from the show, which were primarily skin tone, grey and brown.

The booklet that I created was designed to be a comprehensive guide to the show. It included information about the performers, the choreography, and the music, as well as behind-the-scenes insights into the creative process. The booklet was printed on high-quality paper and featured stunning visuals that captured the essence of the show.

The poster that I created was designed to be eye-catching and attention-grabbing. It featured a striking image from the show, along with the show’s title and dates. The poster was printed on high-quality paper and was distributed throughout the city to promote the show.

The marketing signs that I created were designed to be informative and engaging. They included information about the show’s themes, performers, and dates, as well as behind-the-scenes insights into the creative process. The signs were strategically placed throughout the city to attract the attention of potential audience members.
The mobile site that I created was designed to be user-friendly and accessible. It included information about the show’s themes, performers, and dates, as well as behind-the-scenes insights into the creative process. The site was optimized for mobile devices and was easy to navigate.

Overall, my study on creating a brand identity for the “Skin of the Mind” show at the Nederlands Dans Theater was a success. I created a range of print materials that were cohesive, engaging, and informative. I studied typography and translated the visual identity across all materials, creating a brand identity that was bold, modern, and reflective of the show’s themes. This university study aimed to study how to promote the show and attract a wider audience.